A Viable Approach for Measuring the Risk-Return Relationship of IT Investments

The importance of managing the risk-return balance of information technology (IT) investments has become clearer than ever. Yet, quantitative assessment of IT investment risk and return based on financial measures remains a major challenge. Recently scholars have used event study analysis to measure the value created via IT investment, by examining the abnormal changes in shareholder wealth around the time a specific IT investment is announced. The abnormal return on equity due to such an event is considered a good proxy for the economic value of that event. In the same spirit, this research proposes estimating several forms of IT investment risk, by combining event study analysis with the use of arbitrage pricing theory. In so doing, this research contributes towards the development of an integrated approach for quantifying the risk-return relationship for IT investment so that practitioners can make more informed investment decisions.